Lucia Belin

The brief

Lucia Belin is a fictional independent wedding photographer based in Bordeaux, working since 2016. Around 25 weddings a year across Nouvelle-Aquitaine and beyond, with a clearly editorial style: natural light, clean compositions, desaturated palettes, minimal staging. Her reputation comes from word of mouth and Instagram — but without a website, she has no way to filter enquiries before they land in her inbox. Couples whose budget or style has nothing to do with her work contact her regularly, and that costs time. The goal: a portfolio that does the filtering for her. Couples who connect with her style reach out. Others don't.

What we built

Six sections: a full-bleed masonry hero gallery (twelve portrait and landscape images, no captions); a positioning statement in large type ("Real weddings. Photographed the way they happened."); a two-paragraph style presentation covering approach, values, and geography (Nouvelle-Aquitaine and European travel); six wedding selections in a grid (venue, season, two preview images — no couple names); three-column pricing (Half-day, Full Day, Weekend — price shown, number of delivered images, turnaround); and a qualifying contact form (date, venue, guest count, desired style, budget range, how they found Lucia).

The cream (#E8DCC8) is almost entirely reserved for text section and form backgrounds. The rest of the site is pure white or deep black. In a photography portfolio, the colour comes from the photos — the site gets out of the way.

What guided our choices

Some photographer portfolios annotate every image with the venue, date, and supplier list. That information competes with the photos. The hero gallery has twelve images and no annotations. Couples who respond to the style see it clearly. Those looking for something else move on before going any further — which is exactly the point.

Hiding pricing generates enquiries from couples whose budget is nowhere near compatible. Showing three packages with prices means the qualified ones do not have to ask, and the incompatible ones self-select out. Time saved on both sides.

The "desired style" field in the contact form is not decoration. Anyone who writes "fun group shots" is telling you something useful before you have spent any time on them. And for the couples who are a good fit, the first call starts with actual context rather than from zero.

Deliverables

Next.js source files, Vercel deployment + custom domain, image-folder-driven gallery (add photos without touching the code), connected qualifying contact form with email notification and summary, Photographer + LocalBusiness JSON-LD tags for local SEO, optional Google Analytics (form completion tracking), maintenance guide. Turnaround: 3 working days.

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This project is a demonstration produced by Webvori studio to illustrate our approach and level of finish. No real client is associated with this fictional brand. Visual identities and photos are illustrative — Webvori studio demo.