Is your camping website ready for the season?

Visitors can book or check availability on the site without going back to Booking. Every direct booking keeps the OTA commission (~15–18%) in your pocket.

Most searches for 'camping [region]' happen on a phone. Test: open your site on your mobile over 4G.

Beyond that, a portion of visitors leave. Google's benchmark: aim for a main content display under 2.5 s.

Fully translated pages, not a Google Translate button. A foreign guest who doesn't understand will book elsewhere.

Pitches, mobile homes, pool, campsite life — not just the entrance gate. The photo sells the night.

Accommodation types, seasons and price ranges findable without calling.

Reviews shown on the site, Google profile current (photos, hours, booking link). Often the first touchpoint.

Clickable phone number, email, ideally WhatsApp/form, visible at a glance.

When someone types 'camping [town/region]', your site appears. Otherwise OTAs capture the demand.

Legal notices, privacy policy, cookie banner. Mandatory in France.

Guests receive their stay details (access, hours, what to bring) before arriving, in their language.

Automatic Google review request after checkout. More recent reviews = better ranking.