Camping Le Clos des Pins

The fictional brief

Le Clos des Pins is a fictional 3★ family campsite in the South-West of France, on a lake. Fills up in summer. But a chunk of those bookings goes through platforms — each one carrying a commission per night. Part of the clientele is German, Dutch or British, and the site only exists in French, loading slowly on mobile even though most searches for "campsite [region]" happen on a phone. Someone who finds the place on a platform, looks up the direct site, finds neither their language nor a clear way to book, and goes back to the platform. The whole visit costs the campsite a commission it shouldn't have to pay.

What we built

A parallax hero: sky, pine trees, lake and foreground scroll at different speeds. Depth of a real lakeside location, with a "book direct" entry. Then a short section that plainly explains what booking direct means for the guest: the rate without the platform's cut, direct contact, special requests that actually get read.

The rest maps to the shape of a stay. Accommodation types from bare pitch to mobile home and glamping. Services and activities — pool, kids' club, lake access. A gallery. Then the booking engine with a FR / EN / DE / NL language selector and multilingual reviews. The engine is built to connect to the PMS or channel manager the campsite already uses.

What drove our decisions

Every night booked direct is a commission that stays with the campsite. That's the whole point of the site. Not a brochure — a tool for capturing the traveller at the moment they're already wondering if direct is worth it.

Auto-translation is fine for skimming. It's not fine when a German family is about to pay for two weeks at a lakeside campsite and the page reads slightly off. Proper pages by language are not a luxury on a site where 30–40% of the clientele doesn't speak French.

A campsite sells a holiday, not a pitch number. Giving room to what's actually there — the water, the kids' club, the glamping options — gives someone a reason to book here specifically rather than the next result on the platform.

Delivery

A real campsite would have received: Next.js source files, Vercel deployment + domain, PMS / channel manager integration, direct booking engine, genuinely translated pages in FR / EN / DE / NL, Campground / LodgingBusiness JSON-LD for local SEO, and an update guide. Pre-arrival messaging sequences in multiple languages are part of our automation offering. Estimated timeline: 72 hours after brief and content sign-off.

---

This project is a demonstration created by the Webvori studio to illustrate our approach and level of craft. No real client is associated with this fictional brand. Visual identities and contents are illustrative — Webvori studio demo.