Cabinet Dentaire Mercier

The fictional brief

Cabinet Dentaire Mercier has been in Lyon 6e since 2014. Three dental surgeons, two chairs, rotating schedule. Conventionné secteur 2, Saturday morning emergencies. Online: a standard Doctolib listing. No team photo, no treatment descriptions, nothing on emergencies or NHS status. Patients showed up not knowing who they were seeing. The phone rang with questions the website could have answered.

What we built

Seven sections. A hero with the tagline "Dental care in a calm, caring environment" and a Doctolib button as the primary CTA — external link, opens in a new tab. A trust banner underneath: Conventionné S2 / Saturday emergencies / Free parking / Wheelchair accessible. A team section with three portraits: name, specialism, training. Six service cards: Routine care, Prosthetics, Implants, Whitening, Adult orthodontics, Paediatric dentistry. Practical information in two columns — weekday hours plus Saturday emergencies, address with a static map. A patient review banner, four anonymised five-star cards. And a first-contact form: name, email, phone, reason for contact — no booking widget, just a redirect to Doctolib.

The healthcare blue (#7DB3C8) is on the hero background, service icons, and the left border of review cards. Everything else is white. It's a calm, professional scheme — exactly the opposite of the cluttered, over-designed health sites people are used to seeing.

What drove our decisions

Putting the Doctolib link in the footer is a common mistake. Most visitors never get there. The button stays visible in the fixed header and in the hero. Two entry points, two different moments in the scroll — both usable without scrolling back up.

The trust banner comes right below the hero for one specific reason: someone searching for an emergency dentist is already stressed. Seeing "Saturday morning emergencies" at the top of the page answers the question that brought them there. Without it, they move on.

The contact form doesn't try to replace Doctolib. It captures patients who have a question before they're ready to book — someone who wants to know about a specific treatment, or whether the practice takes their insurance. That's the right use for a contact form. The actual booking belongs to Doctolib.

Delivery

A real client would have received: Next.js source files, Vercel deployment + domain, editable team section (add practitioners without touching code), connected contact form with email notifications, Dentist + LocalBusiness JSON-LD for local SEO and Google rich results, and an update guide. Estimated timeline: 3 working days.

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This project is a demonstration created by the Webvori studio to illustrate our approach and level of craft. No real client is associated with this fictional brand. Visual identities and photos are illustrative — Webvori studio demo.