Showcase site for a traditional barber shop. Graphite black, aged copper, italic Playfair — the cut-and-shave craft fully owned in its dark, considered setting.
A traditional barber established for 8 years in Paris 11e relied entirely on manual phone bookings. No web presence, no online appointments — a significant share of calls came outside opening hours, frustrating both clients and the team.
Dark, premium single-page showcase site: atmospheric hero (Playfair type, graphite black background), 4 services in a grid with pricing (cut, wet shave, beard, full package), barber portrait in italics, online booking link via a fictional Cal.com integration.
Design delivered in 3 days. Clients arrive at the salon having already read the services and pricing: fewer questions during booking, more time for the actual cut. Booking link embedded in every section.
Augustin Lalande has run his barber shop on rue Saint-Maur since 2018. Trained in London. Dark wood, copper and leather inside, three Belmont chairs, a short menu: cut, straight-razor shave, beard trim, full package. The clientele is loyal, word of mouth is solid. But the phone-only booking was becoming a problem — calls outside hours, missed appointments, time spent on logistics instead of work. He wanted a site that captures the feel of the place without trying to modernise it.
Four sections. An immersive hero on graphite black (#1A1A1A), italic Playfair Display title, full-width atmospheric image. Services: four cards, each with icon, duration, price and a short description. The barber: portrait placeholder and a two-paragraph biography. Booking: weekly schedule, a fictional Cal.com link, phone number.
The palette is narrow by design — graphite black, antique cream (#F1ECE3), aged copper (#A87648), one dark red (#7A2E1F) for accents. No generated images: colour blocks and type only, ready to swap in the shop's own photography on go-live day.
The shop has a strong identity offline. The site doesn't try to add to it — it just carries it onto screen. No video, no animation, no lifestyle photography of someone reading a magazine in a chair. Dark photography, deliberate type, a booking link that's impossible to miss. A client coming to the site knows exactly what they're walking into before they arrive.
This project is a demonstration created by the Webvori studio to illustrate our approach and level of craft. No real client is associated with this fictional brand. Visual identities and photos are illustrative — Webvori studio demo.
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