Atelier Saison — Florist

The fictional brief

Camille Voisin opened Atelier Saison in Bordeaux in 2019 after a decade at a well-known Parisian florist. Business comes through word of mouth and Instagram. The problem: wedding enquiries land with no prior information — no budget, no date, no idea of scale. Every one costs her a round of back-and-forth before she even knows if it's worth pursuing. She wanted a site that represents her work honestly, not a catalogue, just a showcase that naturally filters the right clients before they get in touch.

What we built

Four sections, all breathing room. An editorial hero with a large placeholder image, a tagline in italic Cormorant Garamond, and a "Order bespoke" CTA. Three collections in a grid — everyday, wedding, events — each with a placeholder image and short description. A studio section with a founder portrait and short text. A bespoke order form: first name, email, free-text message.

White space is a design choice, not a default. Every section has room. No crowding, no sidebar, nothing competing for attention. That's consistent with how the studio actually works.

What drove our decisions

Cormorant Garamond gets used a lot on luxury hospitality and jewellery sites. It's rarer in floristry, which is exactly why it works here — editorial without trying too hard, and the italic in the hero earns a tone that the roman wouldn't.

The terracotta (#D4846A) only appears on small section labels and collection titles. Touch of warmth in a white-and-green palette. As a background colour it would have killed the whole thing.

The form instead of a phone number is probably the most useful decision on the page. It gently asks visitors to organise their request before they send it — occasion, ideas, rough budget. It doesn't stop anyone from reaching out. It just means that when they do, there's something to work with. For a one-person studio that's a real difference.

Delivery

A real client would have received: Next.js source files, Vercel deployment, connected order form (email notification on each submission), extensible portfolio gallery (add new photos without touching code), and an update guide. Estimated timeline: 3 working days.

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This project is a demonstration created by the Webvori studio to illustrate our approach and level of craft. No real client is associated with this fictional brand. Visual identities and photos are illustrative — Webvori studio demo.