The fictional brief
Agence Prestige Azur is an independent agency founded in Cannes in 2011. Sea-view villas, Provençal farmhouses, Croisette apartments — transactions in French, English, Italian and Russian across the Cannes–Mougins–Saint-Tropez triangle. The problem is a visual one: the site looks like any mid-market network. International buyers arriving via referral or the Christie's network expect something consistent with the properties they're being shown. When the site doesn't match the mandate, doubt sets in at first contact.
What we built
Nine sections, editorial throughout.
Full-screen hero with a luxury villa placeholder, Cormorant Garamond title "Exceptional real estate — Côte d'Azur", understated CTA "Browse the selection." An institutional banner: Christie's International Real Estate partner, FNAIM Prestige, 13 years of experience. Six property cards: Villa Mougins €4.2M sea view, Tropézien mas €8.5M, Croisette apartment Cannes €3.1M, three further placeholders. A mock detailed property page with an eight-photo gallery, floor plan, drone placeholder, full specifications and a "Request a private viewing" CTA. Four negotiators — Iris, Antoine, Diana, Marc-Aurèle — with short bios and language badges (FR EN IT RU). A six-step process: Exclusive mandate signed → Funded home staging → Professional photography & drone → International network distribution → Private viewings by appointment → Dedicated notary closing. Four anonymised vendor testimonials. Locations: Cannes, Mougins, Saint-Tropez, Cap d'Antibes. Separate vendor form and buyer form.
The beige/sand palette — #C9A77B golden accent, #F5F0E8 cream background, #1A1208 deep night text — is neutral and doesn't date. Cormorant Garamond for headings, Inter light for body. The typographic contrast is the same register auction houses and palace hotels use in print.
What drove our decisions
Standard property site buttons — "Value now", "Price drop alert" — are built for churn. For a €5M mandate, that tone is actively counterproductive. The decision to entrust a villa to an agency takes weeks. Prestige Azur's CTAs read as invitations: "Browse the selection", "Entrust us with your property", "Request a private viewing." No pressure, no urgency.
A prestige buyer doesn't book a viewing on first contact. They come back. A dedicated property page — high-res gallery, floor plan, drone reference, technical specs — lets them return on their own without calling the agency, and arrive at the viewing having already done their homework. The template gets reused for every mandate in the portfolio.
On the language badges: British, Russian and Italian buyers on the Côte d'Azur pick their contact based on language before anything else. A small badge on each negotiator's card removes that friction immediately — and it's also one of the better arguments for the mandate pitch.
Delivery
A real client would have received: Next.js source files, Vercel deployment + domain, reusable property page template (add mandates via CMS or JSON without touching code), separate vendor and buyer forms with email notifications, high-definition gallery with lazy loading, RealEstateAgent + LocalBusiness JSON-LD tags, and an update guide. Estimated timeline: 5 working days.
This project is a demonstration created by the Webvori studio to illustrate our approach and level of craft. No real client is associated with this fictional brand. Visual identities and photos are illustrative — Webvori studio demo.